Get teen girls to reconsider a classic for their first day of school fits in a way that speaks their language. Literally.

The first day of high school is totally unpredictable. For some, it's a big debut. For others, a complete nightmare. For all, a serious rollercoaster of emotions.

Hello, hormones!

So we brought all those *feels* to life in the ultimate form of teen self-expression: the GIF. And got the ever-so-GIFable Millie Bobby Brown to lead the charge.

The takeaway? In a fresh pair of Chucks, you have the confidence to take on whatever Day 1 holds. The good, the bad, the weird. The everything.

See all the GIFs.

Shorty Awards Gold Winner, GIFs
Shorty Awards Finalist, Short-Form Video

Creative Direction | Concept | Copy | Video

Director: Johan Anderson