Use World Refugee Day’s 24-hour window to show just what we lose if refugees lose our support.
In 2019, there were 70.8 million displaced people in the world. The most in history.
Since 1933, the IRC has worked to mitigate the refugee crisis, and World Refugee Day is a critical moment for their mission.
But what most don’t realize is that every day, our lives are touched by the impacts of refugees’ success. It’s a song on the radio, the medicine treating our bodies, a search engine running the world.
This single message was brought to life through 8 refugee success stories, told by 8 different people from all walks of life, including a few IRC Celebrity Advocates.
It culminated in a film series that served as a love letter to all refugees, stunts in The Met and Tate Modern museums, a full-page open letter in the NYT and Guardian newspapers, a billboard in Times Square, and 25 global video assets shared on IRC social channels and via pre-roll, and by celebrity and brand partners.
It was the IRC’s most successful campaign in history.
Best Integrated Campaign (Branded) | Webby’s
People’s Voice Winner | Best Integrated Campaign | Webby’s
Best Integrated Campaign | The Drum Social Purpose Awards
Finalist for Best Non-Profit Campaign of the Year, Best Video Campaign, Best Live Stunt | The Drum Social Purpose Awards
Creative Direction | Art Direction | Copy | Video
Director: Johan Anderson