Break down the new features of the latest Samsung smartphone in a way that tells a bigger story of how the brand fits into your life.

How can you redo the tech "How-To"?

Show how complicated products make life's adventures better. Simply.

We created a 3-part episodic series of social/digital videos that showed just that. And because information should be a la carte, broke it down into 25 pieces of "oh, I get it" content.

Because we all deserve to have our adventures better documented. If you want them to be.

Creative Direction | Copy | Video