Be a defining presence at the Olympics by celebrating real-time moments that uniquely defy what’s never been done.

As an Official Olympic Sponsor, Samsung wanted to make a statement in Rio. One that embodied their new brand positioning of doing what you can't. 

And they wanted to do it in real-time in Rio. 

So we helmed 16 days of on-the-ground content that build narratives around the athletes and stories that embodied that core value of defying the odds.

The moments that are defined in a split-second. Or a second chance.

Because just like our boundary-defying technology, the Olympics remind us that humans are pretty incredible. And putting a spotlight on that, puts it all in perspective. For everyone. 

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