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CHRISTINE GRATTON

Creative Director

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YouTube | Her Voice Is My Voice

Celebrate women during the dawn of the Trump era in a way everyone — left or right — can get behind and stand for.

Since 2005, YouTube has given women around the world the space to have a voice. So for 2016’s International Women’s Day, they wanted to celebrate those voices in a way only YouTube could.

But in a political climate more divisive than ever, we needed a message that wasn’t political (at a time when everything read political).

So rather than say something as a brand, we did what we always do: let women speak for themselves.

#HerVoiceIsMyVoice called on the YouTube community to share a video of the woman’s voice who inspires them. In turn, inspiring us all.

Concepting | Creative Direction | Copy

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